Puddle Ducks West Berkshire Star Teacher Awards

I recently had the pleasure of judging the Star Teacher award for baby and pre-school swimming lesson provider, Puddle Ducks West Berkshire. As a keen club and county swimmer in my teenage years, plus building my business around family centric brands, I was delighted to be asked to support this brilliant Berkshire based business inContinue reading “Puddle Ducks West Berkshire Star Teacher Awards”

6 ways to balance running a business from home with parenting

This blog was written to feature on the ParentChum website. As both a parent and a business owner, your time is in high demand. From the minute you wake up, to the minute you go to sleep, your children will need something and your work to-do list keeps expanding.  It’s natural to worry that runningContinue reading “6 ways to balance running a business from home with parenting”

FREE 12 month content planner for 2020

What is content? Content is online material that sparks interest in your business, products, services and expertise. The process of creating and sharing blogs, case studies, e-books, videos, PR, emails, newsletters and social media in order to connect with your key customers are all examples of content marketing.  Why do I need a content marketingContinue reading “FREE 12 month content planner for 2020”

How to stay on the right side of Google, the infamous internet bouncer!

Imagine that Google is a bouncer. It controls who is let ‘into the club’ and who is expelled. For the purpose of this analogy, the club your small business wants to get into is the very popular and very exclusive, ‘First page of Google’ club. This article covers why you want your website to rankContinue reading “How to stay on the right side of Google, the infamous internet bouncer!”

How to find your niche. The basis of all small business marketing

Whether you have a great business idea already or don’t know where to start, if you’re considering setting up your own small business, you need to know your niche. This will ensure you are clear about what you’re selling, who you’re selling it to and how you will market yourself in the future. A niche isContinue reading “How to find your niche. The basis of all small business marketing”